A review of the user interface of two of this year's biggest AAA games.
The role brand values have when designing a user interface and how they relate to experience principles.
The design process should nearly always include image and pattern based research. Usually this activity takes place at the start and can help to form a moodboard. It can also occur during concepting in order to seek out inspiration for UI patterns; establish brand differentiation; and/or explore and validate existing behaviours among key audiences.