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Semiotics And Codes

Feb6,2008
posted under inspiration, opinion, research

NASA pioneer plaque

(republished from 2005)

Here is a great chapter on codes from the book Semiotics for Beginners. The article on NASA’s golden plaque is great and a good example of what happens when you don’t think about your audience and how they are going to read the communication. Further in to the chapter it goes on to explain how different shapes and colours are read and translated, with examples.

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... to Anthony's website on visual communication and design. You can contact me through Facebook, Linkdin, Coroflot or commenting directly on an article or piece of work. I currently work in user experience design in London, UK. I've been working in design since 1997 in Australia, the UAE, Japan and the UK and graduated with a Masters of Design a few years ago. I'm interested in exploring creative and innovative ways people interact and experience communication — especially when using technology. I'm also interested in the craft of graphic design; colour, grids, type and photography.

Designers should not have their own personal style, as a fine artist would. Rather, they have the ability to construct visual messages that use, in an impacting and efficient way, the visual and cultural languages of the audience, and enrich those languages in the process.
—(Frascara 1997).

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