Semiotics And Codes

Written in Feb 2008 by Anthony Stonehouse
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NASA pioneer plaque

(republished from 2005)

Here is a great chapter on codes from the book Semiotics for Beginners. The article on NASA’s golden plaque is great and a good example of what happens when you don’t think about your audience and how they are going to read the communication. Further in to the chapter it goes on to explain how different shapes and colours are read and translated, with examples.

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Jan 2012

Web design trend predictions for 2012

A year ago I posted web design trends for 2011, many of which evolved to different extends throughout the year and will continue this year. So here are my 2012 predictions for trends in visual design for the web.

Oct 2011

London Olympics logo lacks London?

Graphic communication that uses distinct styles and reveals the personality of it’s cultural environment is far more powerful and memorable — look at the rich, vibrant visual language used on the streets of India or Japan. Does the London Olympics logo have anything to do with the strong historic visual culture of London?

Oct 2011

Designing outside the rectangle

New UI design opportunities are becoming available as we adopt 3D technologies, augmented reality and gesture based control. Screens will evolve from rectangles that we look through, in to destinations we can move in to. While augmented reality enables the user interface to exist along side the real world.

Sep 2011

OnLive UK first impressions

The OnLive cloud based gaming service was fairly ground breaking announcement a few years ago and I have been anxious to see how it compares to my xbox 360 and PS3.

Jun 2011

Ampersand Conference 2011

Brighton, Friday June 17, 2011 — one of the first conferences devoted specifically to web typography. I still find it hard to believe we’ve finally reached this era. Designers can now use a wider variety of faces and apply typographic control to HTML using fonts that have been specially designed for screen use. It’s certainly […]

Apr 2011

Moodboard development

The design process always requires some sort of image based research. Ideally this takes place at the start of a project, with one of the primary outcomes being a mood board. Other outcomes will are often a visual audit of existing design, a competitor analysis and some exploration in to the key audiences. The mood […]