TED (which stands for Technology, Entertainment, Design) is an annual conference held in California. It features several lectures by industry leaders within those fields. They publish shorter, edited versions of the lectures on their site. One of which is Sagmeister’s happiness lecture. I saw Sagmeister give a 2 hour lecture in 2004 in Melbourne, very similar to the one he gave at TED. It ended up being quite an inspirational lecture, reflecting on his life and how he finds happiness in his work. He’s also written an essay that explains why design isn’t just about trying to influence people to spend money on things they don’t need, it’s a great essay. Some other lectures I found interesting were David Kelley, John Maeda and Paul Bennett.