Gotham (designed by Jonathan Hoefler and Tobias Frere-Jones) is a typeface I’ve been quite fascinated with lately. I’ve used it for the title graphic of this blog, and for a recent branding project I designed. It’s almost like a modern version of Eurostile (another of my favourites), with it’s geometric structure and dominate, almost industrial, presence. I quite enjoy the contrast created by applying the pink neon effect in the title graphic. It’s currently being used Barack Obama’s election campaign too. Swiss Dots recently released one of the 41 bonus features found on the Helvetica DVD, which is a disussion about this face by the designers.

And speaking of geeky documenty films, here’s a trailer for a new one about the cult of Apple Macs.. *scary*