Monthly Archives: February 2008
Selling underwear online
Some really nice online campaign work for Bjorn Borg and Jockey has recently been launched. Advertising that features humour in this was always seems to work well.
Large file sizes requiring high speed internet connections are becoming increasingly acceptable, which means a lot more video is finding it’s way online. This allows a strong narrative to be [...]
Thoughts on freelancing as a designer
(republished from 2006)
I have decided to retire from freelancing and re-enter the industry as a full time permanent designer back in to a design studio. I officially start my new job next Monday, details of new job released soon! I freelanced for two years, and it was something I had always wanted to try. So I [...]
Sh!t design
(republished from 2005)
Audience interpretation of the meaning of design (visual communication) has only recently begun to be researched. Most of the theory has therefore been based on literature and communication research, as these theories can be applied to visual communication as well as written communication.
As designers, is what we consider ‘good’ design really that good, [...]
Communication Design And Commodification
(republished from 2005)
The evolution of graphic design from purely aesthetics to meeting functional, cultural, social and production requirements, helped to develop the change and growth in consumerism. Even in its early days graphic design helped advertise and separate products from one another, benefiting consumerism. Graphic design then brought in product innovation so more products could be [...]
Semiotics And Codes
(republished from 2005)
Here is a great chapter on codes from the book Semiotics for Beginners. The article on NASA’s golden plaque is great and a good example of what happens when you don’t think about your audience and how they are going to read the communication. Further in to the chapter it goes on [...]
Sustainability