This website for UniQlo Japan has an amazing mesmerising appeal to it. Everything is based around a 5 second beat, and it’s been executed beautifully — especially the type and colour. It’s one of hundreds of sites submitted for nomination for a D&AD award this year and I wouldn’t be surprised if it not only gets nominated but also wins an award. The list of submissions that have made it to the nomination round are announced this Friday so I guess we’ll find out soon.

Among other sites submitted for nomination was this campaign for the Nikon D40 SLR camera. Nikon wanted to demonstrate that the camera was easy enough for anyone to use so gave everyone in a small American town a camera and asked them to photograph their lives. The end result for the residents being an exhibition of everyone’s work, while for Nikon it served to create user-generated content for a digital campaign delivered as a website — along with user stories about how easy and fun the camera is to use.