Functional, then beautiful, type

Jason Smith of Font Smith has just launched a new typeface for Mencap as part of their revised branding called FS Mencap. The face involved close development with focus groups over a 3-month period to ensure people with learning disabilities can see it clearly and are able to easily read it. I like that it has a really approachable, soft, friendly personality while not looking too childish or comic-like. I really like that there is a lot of research behind all of the design decisions made too. The shape of each letter is unique with each having their own defining feature, meaning it’s easier to tell them apart. The letter forms are all in their simplest form and dotted letters and punctuation have comparatively large dots to ensure clarity. I’m not sure about the actual new brand mark but Font Smith weren’t responsible for that.