Inspiration from future and past

Written in Jul 2008 by Anthony Stonehouse
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Amsterdam based advertising/branding agency, Strawberry Frog, have created a very pretty 2008 campaign for my favourite shoe company Onitsuka Tiger using model making, motion graphics, video and photography. The campaign is based on the brand’s Japanese heritage (with the theme being made of Japan, similar to their previous campaign) and uses elements from modern day Japan such as vending machines, Narita airport and specifically neon signage. They’ve also published this making-of video, which shows the process of making the model shoe. Onitsuka Tiger are also doing a number of collaborative projects this year, one of their latest with Italian, but Japanese inspired, designers Tokidoki — I might have to get myself a pair!

Something else that has inspired me recently (again) is the aesthetics of letterpress printing. It actually now seems feasible to purchase some equipment to try a few short runs. There are two websites that guide you through the process of setting up letterpress printing; British Letterpress and Briar Press. This video from 1947 will then teach you how to make a book using all your ‘new’ equipment!



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