Sep 2009

Projections

Urban Screen

Dancing light, transformation, distortion, animation, blending tangible with digital, all these things fascinate me about projection — I especially love projected type. Recently I’ve come across a few inspirational examples of projection and also some really lovely wallpapers. The amazing projection projects created by UrbanScreen. Hirzberger Events: Digital Wallpaper. Tobias Battenberg’s projected Akzidenz Grotesk. Watermarks Project: […]

Sep 2009

The most important thing I learned about design

The medium is the message

One of the primary theories within design that became clearer to me as I progressed through my career was that visual rhetoric is personal to the reader, and is based on their previous experiences — with the medium, their culture, always a combination of the two and more than often includes other influences too. This […]