Semiotics And Codes
Feb6,2008
posted under inspiration, opinion, research
(republished from 2005)
Here is a great chapter on codes from the book Semiotics for Beginners. The article on NASA’s golden plaque is great and a good example of what happens when you don’t think about your audience and how they are going to read the communication. Further in to the chapter it goes on to explain how different shapes and colours are read and translated, with examples.
