Apr 2008

2008 D&AD nominations (my vote)

This website for UniQlo Japan has an amazing mesmerising appeal to it. Everything is based around a 5 second beat, and it’s been executed beautifully — especially the type and colour. It’s one of hundreds of sites submitted for nomination for a D&AD award this year and I wouldn’t be surprised if it not only gets […]

Mar 2008

Type off the screen and paper

type01.jpg

Using real world materials to create type has always interested me. There’s something fascinating about the contrast between the direct meaning derived from the letterforms and the layers of meaning added by the words they create and material they’ve been created in. Here are a few examples I’ve come across recently. The first is from a […]

Feb 2008

Geeky movies, mmm, tasty

Gotham (designed by Jonathan Hoefler and Tobias Frere-Jones) is a typeface I’ve been quite fascinated with lately. I’ve used it for the title graphic of this blog, and for a recent branding project I designed. It’s almost like a modern version of Eurostile (another of my favourites), with it’s geometric structure and dominate, almost industrial, […]

Feb 2008

Great inspirational lectures

Sagmeister’s work

TED (which stands for Technology, Entertainment, Design) is an annual conference held in California. It features several lectures by industry leaders within those fields. They publish shorter, edited versions of the lectures on their site. One of which is Sagmeister’s happiness lecture. I saw Sagmeister give a 2 hour lecture in 2004 in Melbourne, very […]

Feb 2008

Industrial age comes to the digital age?

Some really nice online campaign work for Bjorn Borg and Jockey has recently been launched. Advertising that features humour in this was always seems to work well. Large file sizes requiring high speed internet connections are becoming increasingly acceptable, which means a lot more video is finding it’s way online. This allows a strong narrative to […]

Feb 2008

Semiotics And Codes

NASA pioneer plaque

(republished from 2005) Here is a great chapter on codes from the book Semiotics for Beginners. The article on NASA’s golden plaque is great and a good example of what happens when you don’t think about your audience and how they are going to read the communication. Further in to the chapter it goes on […]