(republished from 2005) The evolution of graphic design from purely aesthetics to meeting functional, cultural, social and production requirements, helped to develop the change and growth in consumerism. Even in its early days graphic design helped advertise and separate products from one another, benefiting consumerism. Graphic design then brought in product innovation so more products could […]
Feb 08
Semiotics And Codes
(republished from 2005) Here is a great chapter on codes from the book Semiotics for Beginners. The article on NASA’s golden plaque is great and a good example of what happens when you don’t think about your audience and how they are going to read the communication. Further in to the chapter it goes on […]
Feb 08
Interdisciplinary Design Teams
(republished from 2005) While I haven’t traditionally kept a list of favourite designers, as I’ve learnt more and more about my profession through reading, practise and other people, I’ve found I admire other people’s work more. I appreciate what they have created and have learnt to read other levels of meanings to it. This approach […]
Feb 08
Rhetoric, Design And Vodka
(republished from 2005) Rhetoric was traditionally concerned with writing or speech, used where it is not necessary but instead used for effect in order to impress or persuade the reader. In design ‘visual’ rhetoric can be used the same way it can in writing, in order to add meaning, or just to persuade or impress the […]
Feb 08
What is design by Anthony Stonehouse
(republished from 2005) My research has questioned a few previous assumptions and confirmed others. My first assumption was that design was restricted to visual objects. I am now aware that design surrounds us, and most cities in the world. Everything is designed for a purpose, be it the roads and road signs to move and […]
Feb 08
Defining Design: Jorge Frascara
(republished from 2005) After reading through Tony Fry’s opinions on defining design I’ve moved on to Jorge Frascara’s essays. Frascara is much easier to read and understand and I tend to agree with most of what he says. Design is a relatively new profession and so it hasn’t got the established understanding a lot of […]
Feb 08
Defining Design: Tony Fry
(republished from 2005) There doesn’t seem to exist a common understanding of design, more so now than ever, as the profession of designer continues to take form. Current theories from leading design researchers can contradict each other. Too often design is thought to be a branch of art, but new theories place it as a […]