Feb 2008

Rhetoric, Design And Vodka

Absolut

(republished from 2005) Rhetoric was traditionally concerned with writing or speech, used where it is not necessary but instead used for effect in order to impress or persuade the reader. In design ‘visual’ rhetoric can be used the same way it can in writing, in order to add meaning, or just to persuade or impress the […]

Feb 2008

What is design by Anthony Stonehouse

What is design

(republished from 2005) My research has questioned a few previous assumptions and confirmed others. My first assumption was that design was restricted to visual objects. I am now aware that design surrounds us, and most cities in the world. Everything is designed for a purpose, be it the roads and road signs to move and […]

Feb 2008

Defining Design: Jorge Frascara

(republished from 2005) After reading through Tony Fry’s opinions on defining design I’ve moved on to Jorge Frascara’s essays. Frascara is much easier to read and understand and I tend to agree with most of what he says. Design is a relatively new profession and so it hasn’t got the established understanding a lot of […]

Feb 2008

Defining Design: Tony Fry

(republished from 2005) There doesn’t seem to exist a common understanding of design, more so now than ever, as the profession of designer continues to take form. Current theories from leading design researchers can contradict each other. Too often design is thought to be a branch of art, but new theories place it as a […]