Levi’s Fall 2007 Campaign
2008
Brief
Levi’s brief for this campaign was simple, “Do what you do for the last campaign but make it better”. They increased their budget and wanted more outfits, more models and more video.
Solution
The Fall 2007 campaign was a micro site that was integrated in to the Levi’s European website. Models were filmed for each collection on green screens and placed in to environments that represented each of the collections. Both male and female models were on screen at the same time and the user could click on the model they wished to view. That model would then walk to the centre and you could instruct them to turn or walk around and at any time hover the mouse over an item of clothing to get more information and purchase the item.
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