Emotional Design

A reader's behaviour provides a strategy for creating successful design work. Design must evoke a response in order to communicate a clear and powerful message that resonates with the reader.

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Using design to improve a situation

When design is used to improve a situation rather than sell it can be truly inspiring. There are several organisations funding and creating projects that aim to achieve this.

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crouwel_and_ej

Experimental Jetset

Experimental Jetset spoke at the D&AD lecture I attended last night to a sold out theatre. They chose to present work they had done for French clients, simply as a theme for their talk.

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Digital design in warehouses

Riding the DLR through London's east last week, through the converted warehouses that are now trendy modern apartments or design studios, I began to wonder what happened to all the jobs that used to exist here.

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sagmeister_gross

Design documentaries

I've discovered a collection of short documentaries created by New York designer Hillman Curtis on some intriguing designers, artists and studios (he's also created a number of other short films and documentaries on a variety of other topics too).

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bob-greenberg

Bob Greenberg’s D&AD lecture

Bob Greenberg, co-founder of R/GA spoke at a D&AD lecture last night that I attended with a few friends. Bob spent the first half of the lecture giving an overview of what R/GA is and the history of the company, then played some videos of case studies.

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Structural elements of graphic design: Typography

This is one of six articles I've written on the structural elements of graphic design. It is based on my research and intended to give a broad explanation of the basic concept of each element, this one being type.

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Codification

Design needs to make use of codes in order to form communication, whether it follows traditional codes or breaks them it is still making an association with certain values, attitudes, beliefs, assumptions and practices held by the reader. A lot of these values are not controlled by the reader, but rather by social and cultural beliefs.

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Sustainability

Design is never finished, what ever the design is, it keeps on designing its state of being throughout its life cycle.

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Industrial age comes to the digital age?

Large file sizes requiring high speed internet connections are becoming increasingly acceptable, which means a lot more video is finding it’s way online. This allows a strong narrative to be developed and an end user experience that can be much more engaging. At the same time, it's interesting to note how this is affecting the design and production of online work.

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Sh!t design

Audience interpretation of the meaning of design (visual communication) has only recently begun to be researched. Most of the theory has therefore been based on literature and communication research, as these theories can be applied to visual communication as well as written communication.

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Communication Design And Commodification

The evolution of graphic design from purely aesthetics to meeting functional, cultural, social and production requirements, helped to develop the change and growth in consumerism.

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