This project was a campaign to encourage year 12 students to study design at Swinburne. There were two design outcomes for my proposed solution. The primary outcome is a presentation for a seminar; the other is a series of six postcards which promote the seminar.

Design is evolving into a broader field with an expansive and complicated definition. There are many variations in popular and historical definitions. The primary purposes of the project is to explain the evolution and scope of design, the future of design, and Swinburnes understanding of the industrys future. I felt that creating an open dialogue with the primary market would be the most successful way to deliver a consistent definition of design. This would then filter to secondary markets (parents and teachers) and could be assisted with a printed form of visual communication.

Swinburne final year design students will lead seminars on studying design at Swinburne in schools across Melbourne. The Swinburne students will be given training and will be paid a nominal amount as well as be transported to the high schools. Swinburne will provide an on-screen presentation; however, the students will be able to answer questions and direct discussion according to the high school students questions and requests.

The seminars will be promoted to the high-school students through the distribution of a set of postcards. The postcards will use multi-tiered communication to explain the evolution and scope of design and introduce items that will be discussed in the seminars.

The postcards feature quotes from professional designers on the reverse side that relate to the quote on the front. This helps to explain the levels of communication in the postcards, but even if they are not understood, it gives the reader some insight into design and allows them to follow up on this dialogue by giving them names of prominent design professionals and theorists.

The elements used play with the idea of thoughtless actions of students by using a lot of handwritten type and materials used in schools such as notebooks, blackboards and computer screens. These materials are something students are used to reading from and read without thinking about whether they should, compared to an advertisement with which the audience has to make a conscious decision to read. The photography uses a grungy high contrast aesthetic which helps a younger audience identify with it, as well as makes the type more legible and the statements stronger.