(republished from 2005) Audience interpretation of the meaning of design (visual communication) has only recently begun to be researched. Most of the theory has therefore been based on literature and communication research, as these theories can be applied to visual communication as well as written communication. As designers, is what we consider ‘good’ design really that […]
the wanderlust.net by Anthony Stonehouse | Design portfolio
Feb 2008
Semiotics And Codes
(republished from 2005) Here is a great chapter on codes from the book Semiotics for Beginners. The article on NASA’s golden plaque is great and a good example of what happens when you don’t think about your audience and how they are going to read the communication. Further in to the chapter it goes on […]
Feb 2008
Interdisciplinary Design Teams
(republished from 2005) While I haven’t traditionally kept a list of favourite designers, as I’ve learnt more and more about my profession through reading, practise and other people, I’ve found I admire other people’s work more. I appreciate what they have created and have learnt to read other levels of meanings to it. This approach […]
Feb 2008
Rhetoric, Design And Vodka
(republished from 2005) Rhetoric was traditionally concerned with writing or speech, used where it is not necessary but instead used for effect in order to impress or persuade the reader. In design ‘visual’ rhetoric can be used the same way it can in writing, in order to add meaning, or just to persuade or impress the […]
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