Tag Archives: Motion graphics

Inspiration from future and past

Posted on 30 July, 2008. Filed under Inspiration. Tagged , , , , .
Amsterdam based advertising/branding agency, Strawberry Frog, have created a very pretty 2008 campaign for my favourite shoe company Onitsuka Tiger using model making, motion graphics, video and photography. The campaign is based on the brand’s Japanese heritage (with the theme being made of Japan, similar to their previous campaign) and uses elements from modern day [...]

Codification

Posted on 25 February, 2008. Filed under Opinion, Research. Tagged , .
Design needs to make use of codes in order to form communication, whether it follows traditional codes or breaks them it is still making an association with certain values, attitudes, beliefs, assumptions and practices held by the reader. A lot of these values are not controlled by the reader, but rather by social and cultural beliefs. A [...]

Selling underwear online

Posted on 14 February, 2008. Filed under Inspiration, Opinion. Tagged , , .
Some really nice online campaign work for Bjorn Borg and Jockey has recently been launched. Advertising that features humour in this was always seems to work well. Large file sizes requiring high speed internet connections are becoming increasingly acceptable, which means a lot more video is finding it’s way online. This allows a strong narrative to be [...]